Interesting talk on Monetization breakdown and methodologies used by Zynga.
The video summery can be found here http://blog.betable.com/roger-dickeys-
hacks-for-game-monetization/
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Roger Dickey on how to monetize games
Posted by devilsgarage - November 21st, 2011
I-smel
I'm just at the start, it's so nuts that "We need more fish-themed games" was an actual strategy.